You reminded me of those cool DB draught ads:
Thanks mate, didn't realise you saved it, here one more for you.
BTT - I think it needs to have the "man" thing with it. Like the DB adverts for instance. They reek MAN.
Classic, no crap advertising that is man as the day is long. Think people. lol I still think it needs to be along the lines of fighting, or fighting to survive and stay alive. Challenger as Madmax pointed out was chosen as for what the word means:Challenger
1. A person or thing that challenges.
2. A boxer who fights a champion for his championship title.
3. Radio. interrogator (def. 2).
4. One that challenges: a challenger of established authority.
I quite like number 4, perhaps something a long the lines of: "Bend the rules - Challenger Them"
Still, we need a mascot first. Think like nature.....what animals put up a Challenger, fight till they die?
I was thinking race horse - DOH (Mustang). lol Bloodhound, Hare/Rabbit.
What about a hare/rabbit running hard and behind that teeth outline of a doberman or something.
Have the Rabbit like a real tough bugger though, grinning and beating the chaser....
I was thinking about the /rabbit/hare and the turtle story, you know the one?
Where the rabbit/hare thinks he's neat then has a break and the turtle aka Challenger wins.
I need to sleep.