While I do agree the price is not the cheapest, at this time anyway - it is the only choice for a Hellcat. No other manufacturer is making one. While a Viper has been made by Maisto, Bburago, Ertl/RC2, GT Spirit, Top Marques, and AutoART, the Vipers are priced anywhere from $15 to $300 depending on the manufacturer. Also as anything manufactured, the more you make, the less expensive they become per piece. While some of the 1:18 Vipers had production runs into the 10's of thousands, this Hellcat there are only an estimated 750 to be made. Yes it's possible the may do a second color, but we have no news of if that will happen or not. So maybe 1,500 overall made, not 15,000 to 25,000+ made.
So calling the Hellcat a terrible bargain for the price, well, to each there own they say. If one wants a Hellcat, this one is the only choice right now.